BAKING HOT BUSINESS

Mumbai. With a net worth of Rs. 3500 crores and a growth rate of 40%, the Indian Bakery sector is one of the most fruitful avenues where one can invest.  The sector is burgeoning in terms of sales volume as well as customer base as Indians experience a rise in their disposable incomes and face a time crunch owing to their work. The sector at the moment is highly unorganized and fragmented, with bakeries in our neighborhoods still being our lifeline for our basic breakfast necessities. 

However, this changing lifestyle is also changing the expectations of consumers who now want more than just a humble bakery offering. They want an experience in tune with international tastes and standards. Bakeries were always there but their presence was underestimated. For years together they were confined to the image of an elementary shop to buy breads, cookies and cakes. Ambience was never important, their offerings were basic and services unrefined. The bakeries then lacked the finesse we see today in many chic ones.  

Today, the talk of bakery products conjures up images of elegant places like Croissants, Birdie’s, Ribbons & Balloons, The Obroma, Bionas, Monginis, Merwans etc. Why should it not? The vast spread they offer in terms of cakes, pastries, breads, pizzas, burgers is a feast of colors and flavors that everyone seeks today. French breads, muffins, croissants, bagels, calzones which were not popular before are the fad of the town today.  

In addition, the rise in bakery sector not only brings business for itself but also for the many vendors that supply key ingredients to it. Apart from the basic requirements of flour, yeast, eggs, sugar there is an increased demand for flavor enhancers, gluten enhancers and binders to give a more superior product. Thus, this boom in Indian bakery sector spells money for many. 

So what are you thinking? Want a slice of this tasty business?

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